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Celebrate Sunnies & Share the Message of UV Protection with National Sunglasses Day

Brought to life by The Vision Council, the leading trade association for the optical industry, National Sunglasses Day is a commemorative date held annually on June 27 celebrating the importance of wearing shades to protect the eyes from the sun’s harsh ultraviolet (UV) rays.

The Vision Council encourages members and the industry at large to participate in National Sunglasses Day by posting on social media channels using the official hashtags, #SunglassSelfie and #NationalSunglassesDay, and tagging @TheVisionCouncil on Facebook and Instagram and @OpticalIndustry on Twitter.

The Vision Council has created new downloadable marketing assets, including sample social media graphics and posts, web banners, posters, logos and more. For access to the new materials, visit https://nationalsunglassesday.com/sunglasses/materials/.

Please direct any questions regarding the campaign to Hayley Rakus at hrakus@thevisioncouncil.org.

Countdown to National Sunglasses Day

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Get Involved In Preparation for the Next National Sunglasses Day!

Sunglass companies – Visit the Materials page to check out print, online and social media marketing collateral pieces to bolster your sunglass sales.

Consumers – Practice sun-safe behavior by wearing your sunglasses throughout the year, as the sun’s UV rays are always at play. And by National Sunglasses Day, wearing them will be a regular habit. On June 27, don’t forget to celebrate #NationalSunglassesDay by posting a #SunglassSelfie in your favorite sunnies to social media.

Media – Add National Sunglasses Day to your editorial calendar, so you can share the message through your outlet and on your social media networks tagging #NationalSunglassesDay.

Questions and inquiries can be directed to Hayley Rakus.

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