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Celebrate Sunnies & Share the Message of UV Protection with National Sunglasses Day
Brought to you by The Vision Council, National Sunglasses Day is a commemorative date held annually on June 27 celebrating the importance of wearing shades to protect the eyes from the sun’s harsh ultraviolet (UV) rays.
National Sunglasses Day 2019 resulted in more than 1.2 billion online, social media and broadcast media impressions, becoming an official trending topic on Twitter. A snapshot of the coverage includes:
- Online coverage: Stories via businessinsider.com, yahoo.com, marketwatch.com, parade.com and golfdigest.com
- Social media coverage: Posts via the Instagram and Twitter pages of Betheny Frankel, Kathie Lee Gifford, Ellen DeGeneres, Salma Hayek, InStyle and CBS
- Broadcast coverage: Segments via ESPN, QVC and The Weather Channel
Get Involved In Preparation for National Sunglasses Day 2020!
Sunglass companies – Visit the Materials page to check out print, online and social media marketing collateral pieces to bolster your sunglass sales.
Consumers – Practice sun-safe behavior by wearing your sunglasses throughout the year, as the sun’s UV rays are always at play. And by National Sunglasses Day, wearing them will be a regular habit. On June 27, don’t forget to celebrate #NationalSunglassesDay by posting a #SunglassSelfie in your favorite sunnies to social media.
Media – Add National Sunglasses Day to your editorial calendar, so you can share the message through your outlet and on your social media networks tagging #NationalSunglassesDay.
Questions and inquiries for more information can be directed to Maureen Beddis, The Vision Council’s vice president of marketing and communications. Media inquiries can be directed to Kelly Barry of BWR Public Relations.