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Celebrate Sunnies & Share the Message of UV Protection with National Sunglasses Day

Brought to you by The Vision Council, National Sunglasses Day is a commemorative date held annually on June 27 celebrating the importance of wearing shades to protect the eyes from the sun’s harsh ultraviolet (UV) rays.

In 2017, National Sunglasses Day resulted in more than 900 million impressions, becoming an official trending topic on social media. The National Sunglasses Day message was spread throughout top-tier outlets. A snapshot of the coverage includes:

  • Online coverage:,,,, and among many others;
  • Broadcast coverage: “TODAY with Kathie Lee & Hoda,” “The Tonight Show Starring Jimmy Fallon,” “John and Heidi Show,” “Let’s Talk America” and “The Daily Buzz,” among many others;
  • Social media coverage: Celebrity Instagram posts from Audrina Patridge, Zanna Roberts Rassi, Hailee Steinfeld, David Ortiz and Christie Brinkley; publication Instagram posts from Who What Wear, ELLE, Marie Claire, Women’s Health and People Style; and sports team Instagram posts from Cleveland Cavaliers, the Dallas Cowboys, the New England Patriots, the New York Mets and the New York Giants, among many others.


Get Involved In Preparation for National Sunglasses Day 2018!

Sunglass companies – Visit the “2018 Materials” page to check out print, online and social media marketing collateral pieces to bolster your sunglass sales.

Consumers – Practice sun-safe behavior by wearing your sunglasses throughout the year, as the sun’s UV rays are always at play. And by National Sunglasses Day, wearing them will be a regular habit. On June 27, don’t forget to celebrate #NationalSunglassesDay by posting a #SunglassSelfie in your favorite sunnies to social media.

Media – Add National Sunglasses Day to your editorial calendar, so you can share the message through your outlet and on your social media networks tagging #NationalSunglassesDay.

Questions and inquiries for more information can be directed to Lindsey Ruhe, The Vision Council’s marketing and communications manager. Media inquiries can be directed to Kelly Barry of BWR Public Relations.