Join the Movement
Celebrate Sunnies & Share the Message of UV Protection with National Sunglasses Day
Brought to you by The Vision Council, National Sunglasses Day is a commemorative date held annually on June 27 celebrating the importance of wearing shades to protect the eyes from the sun’s harsh ultraviolet (UV) rays.
In 2016, National Sunglasses Day resulted in more than half a billion media impressions, becoming an official trending topic on social media. The National Sunglasses Day message was spread throughout top-tier outlets. A snapshot of the coverage includes:
- Online coverage: Examiner.com, TheHuffingtonPost.com, SportsIllustrated.com, Yahoo.com and Vogue.com, among many others
- Broadcast coverage: “TODAY with Kathie Lee & Hoda,” Fox & Friends,” “Fox News,” “Weather Channel” and “GOLF,” among many others
- Social media coverage: Celebrity Instagram posts from Joe Biden, Lea Michele, Pitbull, Victoria Beckham and Whitney Eve Port; publication Instagram posts from Billboard, Cosmopolitan, ELLE, Marie Claire and People; and sports team Instagram posts from ESPN, the New York Yankees, the New England Patriots, the Pittsburgh Steelers and the Carolina Panthers, among many others
Get Involved In Preparation for National Sunglasses Day 2017!
Sunglass companies – Visit the “2017 Materials” page to check out print, online and social media marketing collateral pieces to bolster your sunglass sales.
Consumers – Practice sun-safe behavior by wearing your sunglasses throughout the year, as the sun’s UV rays are always at play. And by National Sunglasses Day, wearing them will be a regular habit. On June 27, don’t forget to celebrate #NationalSunglassesDay by posting a #SunglassSelfie in your favorite sunnies to social media.
Media – Add National Sunglasses Day to your editorial calendar, so you can share the message through your outlet and on your social media networks tagging #NationalSunglassesDay.
Questions and inquiries for more information can be directed to Lindsey Ruhe, The Vision Council’s marketing and communications manager. Media inquiries can be directed to Kelly Barry of BWR Public Relations.